This is PINC

Investing in a tastier, healthier and more sustainable planet

We are the corporate venture capital arm of Paulig, investing in startups that contribute to a tastier, healthier and more sustainable planet. We seek financial and societal impact in our investments, as well as a strategic link between Paulig and the startups we back. As an evergreen fund connected to a 150-year-old family-owned business, we don’t have a determined time for exit and always act in the best joint interest of the startup and investors.

Our portfolio

Our investment focus

PINC was launched as Paulig Incubator in 2018 to help Paulig stay in the forefront of relevant innovations, as well as to contribute to a tastier, healthier and more sustainable planet. Today, our ambition is the same, but we have developed into a corporate venture arm. We aim for strategic, financial, and societal impact in our investments, fostering a sustainable food system for tomorrow.

We are investing across the agrifood value chain in three primary impact themes:

Improve planetary health and diet within the current food system
This includes innovations in agriculture and food security, such as advanced crop breeding or green fertilizers, innovative ingredients and next generation healthy foods, as well as solutions for tracking and improving climate and nature.

Novel technologies to feed 10 BN people by 2050
Technologies needed to sustainably produce enough food for our growing population. This includes food production without land use change, such as precision fermentation and cell-cultivation.

A circular system for food & materials
Regardless of whether we grow our food in soil or in bioreactors, the system needs to be circular. Some examples are upcycled ingredients, food from unused sources, new coating and packaging solutions, as well as technologies to prevent or make better use of side streams.

We are looking for entrepreneurs in an attractive market space with an intrinsic drive to find a solution to the problem they are addressing, a clear and scalable plan for success, a complimentary team and partners whom we can trust and work closely with.

We value collaboration and are proactively working with building strong investment syndicates, in which we’re flexible in our role as co-investor, co-lead, or lead investor, if there is a strong strategic link. As a corporate venture capital and evergreen fund, we always act in the best joint interest of the startup and investors.

Investment criteria

Pre-seed & seed
Entry ticket €200k-€1M
Focus on the Nordics & Europe
Strategic link to Paulig preferred
Flexible in the role as co-investor, co-lead, or lead investor

Our offer

We’re a value driven team with financial, operational, and strategic experience and capabilities. We have a hands-on approach and support founders when needed or actively through board roles.

Our extensive Nordic and European network of investors and innovation-enablers can help to accelerate development and scale-up efforts. Moreover, PINC serves as an entryway to Paulig for collaborations, consumer insights, expert guidance in brand and product development, and access to a vast European sales and distribution network.

Our investments

Get in touch with us

We are dedicated to enabling startup success in an inclusive and supportive way. Do you have an idea that fits within our investment focus? Get in touch and we can discuss how we can help bring your vision to life, creating a more sustainable food system together.