In addition to systematically enhancing sustainability in our value chains and sourcing origins, supporting local communities where we operate has always been a vital part of our approach. We sponsor, support, and partner with international NGOs and local organisations through various forms of collaboration to support local communities and organisations.
Our aim is to build long-term sponsorships that can be part of our corporate brand and marketing communication and that align with our sustainability focus areas.
In our sponsorships we focus on three priorities:
- Supporting children and youngsters in need
- Healthy lifestyle
- Environmental awareness and climate initiatives
Examples of our support activities in 2025:
In Finland, during the last 25 years, Paulig has supported the Aseman Lapset (Children of the Station) organisation’s Walkers concept. This initiative provides young people with safe environments with volunteer adults and professionals, operating a network of youth cafés, buses, and other meeting places across Finland. We contribute by supplying coffee to these facilities twice a year.
In Sweden, since 2001, Paulig has donated 80 tons of surplus food to MatRätt, a social supermarket that offers vocational training opportunities for individuals entering work life. We also collaborate with several food banks in Sweden to donate products that would otherwise go to waste.
In Estonia, we uphold an annual tradition of organising a summer event with Haiba Children’s Home, our long-term partner. This event features fun activities and games for the children, along with offerings from our Santa Maria food truck. For the second year, we also did a Christmas event with the children and instead of giving Christmas presents to our business partners, we made a donation to Haiba Children’s Home. We are also working with Estonian Foodbank. In 2025, we donated 8,250 packages of chips and 1,008 packages of tortillas.
In Belgium, we partnered with local authorities, nature organisations and schools to support the expansion of a local forest. More than 60 employees and volunteers planted hundreds of young trees across a 1.7-hectare site, contributing to increased biodiversity and climate action. This initiative reflects our commitment to sustainability beyond our operations and to actively supporting the communities where we operate. Additionally, we became a Climate Ambassador for the City of Roeselare for the first time and donated to the Climate Fund, which supports sustainable and social projects in the region.
In Spain during 2025, in addition to our regular collaborations with food banks and local charities, we started to work on a pilot initiative sponsored by the Berguedà regional development agency to show through video interviews how the industry can be a way of integrating newcomers in society, a role traditionally taken by schools. We also sponsored the New Year calendar of Grup Hortizó, a non-profit organisation, with some of our colleagues teaming up with their beneficiaries in the photos illustrating each calendar month. The photos were taken at our Berga plant. And last, but not least, we held the Mirada Jove awards among all primary, secondary and music schools of the region, moving the award ceremony this time to Puig-reig.