PINC invests in early-stage ventures within the future of food that contributes to a tastier, healthier and more sustainable planet.

Currently, we are particularly interested in the following areas:

  • The next wave of Plant-based
  • Healthier snacking & food
  • Alternative proteins & fat
  • Waste & upcycling
  • Sustainable marine
  • Personalized nutrition
  • New sales & convenience platforms

With regards to investing in ventures, we have the following primary focus:

  • Pre-seed & seed
  • Scalable to 10-50+ MEUR within 5-10 years
  • Nordics but open to Europe
  • High degree of innovation in Taste, Health, Sustainability or Availability
  • Lead or co-invest
  • Mostly active

In addition, we look for entrepreneurs:

  • In an attractive market space
  • With a great solution to a problem/opportunity
  • Who have a clear and scalable plan for success
  • Who have a strong team and  partners/takers
  • Whom we can trust and work with as ”one team”