Welcome to
reshape the
future of

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Located in the heart of Stockholm, PINC is an incubator for radical innovation in and around the food industry. PINC is a green-house and catalyst for new ideas aiming to fuel businesses by exploring the future of great taste. As a satellite to food and beverage company Paulig, building on 140 years of Paulig experience, we look beyond everyday product development. What do culinary habits look like in five, ten or twenty years? What do we eat? When, how, where – and why?

How are we organized

Innovation projects


PINC news

Paulig’s vision is also ours.

We want to be loved and valued for our ability to reshape the world of pure taste. Driven by our curiosity and imagination, we challenge thinking and seek new ways for food and drink to simplify and enrich the lives of coming generations. The more advanced society becomes, the more we search for balance, well-being and a happy planet, which generate new opportunities for collaborating with us to create solutions for a better world.

What is our focus area?

Working with us means growing together and catching what’s unique and valuable rather than following the markets. Enabling the birth of new products, concepts, services, and brands.

With taste as a guiding as a guiding light we are looking for opportunities within four focus areas.

PINC is a place for new thoughts, new perspectives and insights on food and drink. We already have inspiring projects running, but we would like to reach out and work together with more like- minded spirits. Contact us.

Meet us in A-house at the heart of Stockholm
Östermalmsgatan 26A, 114 26 Stockholm

Marika King
Head of PINC

+46 72 999 3338

Fanny Nachemson
Venture & Innovation Project leader

+46 70 085 2305