Welcome to
reshape the
future of
taste

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We aim for strategic, financial and societal impact. The magnitude of each varies with different start-ups in our portfolio. We are an evergreen fund; we do not have a determined time for exit, but we always act in the best joint interest of entrepreneurs and investors.

What is our focus area?

What are we looking for

We invest in attractive start-ups leveraging four major consumer trends: Conscious Consumption, Holistic Health, Personalized Convenience and Authentic Experiences.

In particular, we are currently looking for:

What are our investment criteria?

StagePrimarily pre-seed and Seed
GeographyFocus on Nordics but open to Europe (co-investment)
InnovationHigh degree of innovation in Taste, Health, Sustainability or Availability
Scalability5-10+ MEUR within 5-10 years with sound profitability
Type of investorMostly active investor with board seat

What do we offer?

Paulig has about 145 years of experience in the food industry. Being family-owned, it has a long-term perspective in its undertakings and a strong agenda within sustainability and health. In addition to financing, we can leverage several of Paulig’s strengths:

PINC capabilities include:

PINC news

Please Connect

Meet us in A-house in the heart of Stockholm
Östermalmsgatan 26A, 114 26 Stockholm

Marika King
Head of PINC

+46 72 999 3338

Fanny Nachemson
Venture & Innovation Project leader

+46 70 085 2305

Louise Heiberg
Investment Manager, Denmark

+45 23 821 418