Our mission is to explore great taste and to ensure that we leave a sense of good taste behind. As a food and beverage company, we have a special responsibility towards consumers who use our products. This includes ensuring product safety as well as taking health and sustainability aspects into consideration when developing our products and services.

Today, consumers have many expectations regarding the products they use. Among the most topical issues are their own health and wellbeing, the origin and safety of the products, and concern about ethical and environmental aspects. These are also significant to us and we pay a lot of attention to them. We continuously improve our products and use high-quality ingredients to support the health and wellbeing of our consumers. 

Supporting Consumers’ Health and Wellbeing
Supporting Consumers’ Health and Wellbeing


Healthy ingredients support wellbeing

Delicious and healthy food is one of the fastest growing consumer trends. Consumers want to buy products with less saturated fat, sugar and salt and want to avoid extra additives and preservatives without compromising on taste. Paulig Group wants to meet these expectations and our businesses are actively developing products and recipes to contribute to consumer health and wellbeing.

For example, the World Food and Flavouring division has reduced the amount of salt and sugar in taco meals, developed coconut milk with less fat, and replaced palm oil with rapeseed oil and sunflower oil in all Santa Maria branded products. Also, the Snack Food division has decreased the amount of saturated fats in its products and has a low-salt alternative for traditional tortillas. The acquisition of Risenta and Gold&Green, with its pulled oats products, has also considerably extended our offering in this area.

Vegetarian products and recipes to reduce environmental impacts

Healthy and environmentally sound choices often go hand in hand. To support consumers in mitigating their environmental footprint we are providing them with recipes and easy-to-use products for tasty vegetarian meals. We provide ideas and recipes for vegetarian food on our brands’ websites and through social media, and we have, for example, launched Risenta meal mixes and Pulled Oats® products, which are an easy way for consumers to replace meat in dishes. The demand for vegetarian
products has risen remarkably and in 2017, we started to build a new production site for Pulled Oats® in Sweden to be able to offer the products to wider markets.

Food safety and quality are top priorities

As a food company, food safety and quality are top priorities for us and the essential building blocks of customer and consumer trust. Our quality work stretches from raw material farming and sourcing all the way to the end consumer. We assess risks proactively, which allow us to ensure that our raw materials and products meet our high requirements for quality.

In developing our products and services we follow national and EU nutritional recommendations and regulations. We work proactively through continuous risk assessments, on the supplier, product and raw material levels. This allows us to ensure that our raw materials and products meet our high quality standards.

Together with our suppliers, we seek to guarantee the high level of quality and reliability of our ingredients. Good examples of this are our Responsible Sourcing practices and Sustainable Coffee programme.

In order to achieve the best possible quality and hygiene in production, all the Group’s production facilities have globally recognized food safety management systems in use, either BRC, IFS or FSSC 22 000, which are certified by a third party. Furthermore, divisions are also internally audited and visited by the authorities and international customers and retailers.

About product certifications

Interest in certified products is steadily growing. We already have a wide range of these products, among our coffee, spice and seed products and in our various food concepts.

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What are certified products?

Certified coffee, spices and oils have been produced in accordance with related sustainability criteria. Adherence to the requirements set by certification guidelines is confirmed by an independent third party during regularly performed audits. The shared goal of these is to further sustainability in the supply chain.