Our mission is to explore great taste and to ensure that we leave a sense of good taste behind. As a food and beverage company, we have a special responsibility towards consumers who use our products. This includes ensuring product safety as well as taking health and sustainability aspects into consideration when developing our products and services.

Today, consumers have many expectations regarding the products they use. Among the most topical issues are their own health and wellbeing, the origin and safety of the products, and concern about ethical and environmental aspects. These are also significant to us and we pay a lot of attention to them. We continuously improve our products and use high-quality ingredients to support the health and wellbeing of our consumers. 

Consumers Health and Wellbeing 2018


Healthy ingredients support wellbeing

Delicious and healthy food is one of the fastest growing consumer trends. Consumers want to buy products with less saturated fat, sugar and salt and want to avoid extra additives and preservatives without compromising on taste. Paulig Group wants to meet these expectations and our businesses are actively developing products and recipes to contribute to consumer health and wellbeing.

Currently, there is a fast growing demand for vegetarian and plant-based products, as more and more consumers are looking for healthier and more environmentally sound diet options. To support consumers in this, we are providing them with both recipes and easy-to-use products for tasty vegetarian and vegan meals. We provide ideas and recipes for vegetarian food on our brands’ websites and through social media, and we have launched, for example, Risenta meal mixes and Pulled Oats products, which are an easy way for consumers to replace meat in dishes with plant-based protein.

We, for example, continue to reduce the amount of salt and sugar in many products like e.g. the Tex-Mex assortment and spice mixes. In addition, a number of additives have been replaced with herbs, spices and natural ingredients in our products, and since 2015 palm oil has been replaced with rapeseed and sunflower oil in all Santa Maria products.

Vegetarian products and recipes to reduce environmental impacts

Healthy and environmentally sound choices often go hand in hand. To support consumers in mitigating their environmental footprint we are providing them with recipes and easy-to-use products for tasty vegetarian meals. We provide ideas and recipes for vegetarian food on our brands’ websites and through social media, and we have, for example, launched Risenta meal mixes and Pulled Oats® products, which are an easy way for consumers to replace meat in dishes. 

Food safety and quality are top priorities

As a food company, food safety and quality are top priorities for us and the essential building blocks of customer and consumer trust. Our quality work stretches from raw material farming and sourcing all the way to the end consumer. We assess risks proactively, which allow us to ensure that our raw materials and products meet our high requirements for quality.

In developing our products and services we follow national and EU nutritional recommendations and regulations. We work proactively through continuous risk assessments, on the supplier, product and raw material levels. This allows us to ensure that our raw materials and products meet our high quality standards.

In order to achieve the best possible quality and hygiene in production, all the Group’s production facilities have globally recognized food safety management systems in use, either BRC, IFS or FSSC 22 000, which are certified by a third party. Furthermore, divisions are also internally audited and visited by the authorities and international customers and retailers.

Products from sustainable sources

Using products with certification, such as Organic, Fair Trade and UTZ, is important for many consumers, due to concern about their own health as well as about the environmental and social conditions in the origin of the raw materials. Paulig Group has an extensive range of certified products such as Santa Maria’s spices, spice mixes, tortillas, tacos and coconut milk, Risenta’s granola, bean pasta products and chickpea mixes. Our plan is to further extend our offering of certified products and other methods to continuously improve the social and environmental footprint of our products.

Five years ago, Paulig made a promise that all of the coffee beans used by the company would come from verified sustainable sources by the end of 2018. This promise was kept and now Paulig is one of the first large roasteries in the world to exclusively use sustainable coffee beans. This means we concentrate purchases to certified coffees and to sustainable development projects in the countries of origin.

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