Curiosity and award-winning innovations
Risenta is a brand born out of entrepreneurship, passion and curiosity. From the start, Risenta's employees traveled the world in search of new trends and raw materials for their naturally healthy products. The entrepreneurial spirit permeated the company and the range grew. Today, the portfolio contains a variety of products, including muesli, nuts, seeds, kernels, flour, groats and pasta.
Since 2015, the Risenta brand is owned by Paulig and the brand has a number of acclaimed innovators in its portfolio. And the long journey has not previously gone unnoticed; almost 9 out of 10 know the Risenta brand. But, as everyone knows, you have to renew yourself every now and then, right?
Relaunch of brand and assortment
2020 means not only a major anniversary for Risenta, but also an update of the brand platform, range, packaging, logo and design. With the relaunch, Risenta aims for a more modern expression and to inspire consumers to make healthy choices that taste really, really good. The brand invests in a broader target group and wants to counteract health anxiety; making good choices should be easy and joyful. And sustainability will always be the cornerstone of Risenta's journey, just as it has been since 1940.
- Risenta is a loved brand that fits Paulig's portfolio and strategy perfectly. As a company, Paulig has high ambitions in sustainability and health, and with Risenta we can really help achieve these goals - and make a positive change for both people and the planet. With healthy content, improved packaging and 100% climate-compensated products, we aim to keep Risenta relevant and alive for at least another 80 years, says Christopher Westerberg, portfolio manager at Paulig.
Paulig’s Sustainability approach: