21.2.2020 Press release
Gold&Green Foods Ltd is making history in the Scandinavian food industry. Starting today, the company’s hero product, Pulled Oats®, is available in the American food service market via Sysco, the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Sysco, the world’s largest broadline food distributor, serves more than 650,000 customer locations in more than 90 countries around the world. In its fiscal year 2019, Sysco generated sales of more than $60.1 billion.

Pulled Oats® will be introduced to the U.S. market as part of the popular Sysco Simply™ brand family. The product, called Sysco Simply™ Plant Based Protein Pulled Oats™,  will be introduced nationwide through the ‘Cutting Edge Solutions’ program, which is Sysco’s platform for launching novel, exclusive food products.  

Pulled Oats® is a revolutionary Finnish innovation. This delicious plant-based protein, made from oats, beans, and peas, is known for its high protein quality and quantity, and clean short ingredient list. Pulled Oats® is a versatile cooking ingredient made for everyone – vegans and meat-lovers alike. 

Pulled Oats® becomes more and more International

The product Pulled Oats® has been a true success: Since its launch in 2016, it has made millions of people happy in their home kitchens and as a menu item across thousands of restaurants. Pulled Oats® is already a staple in Finland, and it’s already sold in the food service sector in Sweden, Norway, Denmark, Holland, Belgium, Spain,  the UK and Ireland. Pulled Oats® was launched in the retail market in Holland in June of 2019. 

Gold&Green Foods CEO and co-founder Maija Itkonen says: “We are very excited to open the U.S. market with our innovation, as the plant-based market is currently booming! The plant-based protein market was estimated to account for a value of USD 18.5 billion in 2019 and is projected to reach a value of USD 40.6 billion by 2025. Working with Sysco has been smooth and straightforward from early on, and it’s clear that we share the same values of high integrity, excellence and responsibility in everything we do.” 

“We are proud to be one of the few Finnish companies that have ever started U.S. operations on such a large scale.”

At the moment, the food industry is going through inspiring times. During the past few years, the range of proteins consumed has gone thorugh an enormous transformation. Plant-based is becoming the new normal on dining tables around the world, and people are tremendously interested in expressing their values through food. For Gold&Green Foods, this change creates great opportunities: “We want to make the world a better place, one meal at the time,” says Maija Itkonen, “and with Sysco, we’re now closer than ever before”.

Anita Laxén
Paulig Group
Director, Communications
Phone: +358 40 770 0873
E-mail: anita.laxen@paulig.com


About Pulled Oats®
Pulled Oats® is a Finnish innovation. It’s the perfect protein, made with just five simple and wholesome plant-based ingredients: oats, yellow peas, faba beans, cold-pressed canola oil and salt. Gold&Green Foods is on a mission to provide people with healthy, ecological and delicious food without compromising taste. Pulled Oats® is the perfect not only because of its nutritional value and amino acid composition, but also because it is sustainable. It contains no animal-based or genetically manipulated ingredients, no additives, fillers or preservatives.

About Gold&Green Foods
Gold&Green Foods was founded in 2015 to create innovative, ecological and healthy food products from oats and legumes. The heart of our business is the use of Nordic oats and a completely unique production process. Since 2016 Paulig Group owns the majority of the shares in Gold&Green Foods Ltd. Read more at goldandgreenfoods.com   

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