17.1.2020 Press release
Pulled Oats® is the answer for all the people who are trying to eat less meat. Pulled Oats® is a revolutionary Finnish innovation. It is a delicious, oat-based protein with as much protein as beef. It’s made from Nordic oats and beans and is produced by mechanically heating and abrading the ingredients – no additives or chemicals are used in any part of the process.

Pulled Oats® Nude products will be available at METRO Cash & Carry wholesalers in Berlin-Friedrichshain, Düsseldorf, Hamburg-Altona, Munich-Pasing and Korntal from 28th of November onwards for four months. Pulled Oats® was one of the start-up finalists from NX food startup programme. 
“The jury was excited about the diversity and sustainability of Pulled Oats®. We offered tacos filled with Pulled Oats® as well as traditional rye and malt bread with a Pulled Oats® “Skagen toast” spread. The product can be used everywhere, from fine dining restaurants to street eateries. We hope the German Restaurants and Food Service sector is eager to trial this next generation delicious product which is enjoyed by everyone from vegans to meat lovers,” says Maija Itkonen, CEO of Gold&Green Foods.

"Gold&Green® created the Nordic innovation, a protein that does not mimic anything, but is a true plant-based alternative that stands on its own. Oat is a true superfood with many proven health effects and minimal environmental impact," says Maija Itkonen and continues: "Pulled Oats® is so versatile, that you can use it in your normal cooking as a source of protein and don’t have to learn new dishes."

The product Pulled Oats® has been a commercial success: Since its launch in 2016 it has made a lot of people happy in home kitchens and the product is available in retail in Finland and Netherlands. Pulled Oats® belongs also to a permanent menu of hundreds of professional kitchens in Finland, Sweden, Norways, Denmark, UK, Ireland, Netherland, Belgium and Spain.

Browse recipes for Pulled Oats and read more in the Zeit Magazin article, where Maija Itkonen talks about Pulled Oats®. Visit Pulled Oats® stand #109 at Halle 8.2 in Grune Woche exhibiton 17-26th of January in Berlin.

For more information 
Gold&Green Foods
Annette Kauppinen 
Phone: +358 40 556 6537
E-mail: annette.kauppinen@gg.fi, info@gg.fi


Press release in German


About Pulled Oats®
Pulled Oats® is a Finnish innovation. It’s the perfect protein, made with just five simple and wholesome plant-based ingredients: oats, yellow peas, faba beans, cold-pressed canola oil and salt. Gold&Green Foods is on a mission to provide people with healthy, ecological and delicious food without compromising taste. Pulled Oats® is the perfect not only because of its nutritional value and amino acid composition, but also because it is sustainable. It contains no animal-based or genetically manipulated ingredients, no additives, fillers or preservatives.

About Gold&Green Foods
Gold&Green Foods was founded in 2015 to create innovative, ecological and healthy food products from oats and legumes. The heart of our business is the use of Nordic oats and a completely unique production process. Read more at goldandgreenfoods.com


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