Gold&Green Foods, known for its revolutionary plant-based innovation Pulled Oats®, has been part of Paulig since 2016. Paulig has supported the brand and invested in its production, organisation, and international growth.
“We believe that plant-based diets are a growing trend and will continue to contribute to this growth through our Tex Mex, Spices and Snacks product categories. Over the years, we have invested in the international growth of Gold&Green and its products are currently available in 17 countries. However, we have not been able to scale the business in a profitable way”, says Paulig’s CEO Rolf Ladau, who continues:
“This agreement with Valio secures the continuity of the unique and innovative Gold&Green brand and enables the realisation of its full potential in the future.”
“Gold&Green has been a pioneer in the field of plant-based food and new product development, and Valio has successfully developed its Oddlygood plant-based product portfolio. Now, the Gold&Green R&D team joins us in reaching our strategic goal – to further strengthen our position in the growing global plant protein market. Together, we will develop the innovations in Gold&Green’s pipeline and continue the story of the brand”, says Tuomas Salusjärvi, Executive Vice President, Growth Businesses and R&D at Valio.
Gold&Green to start co-operation negotiations
The agreement with Valio includes all the rights of the Gold&Green brand, intellectual property and research and development work. The R&D Team of Gold&Green Foods will join the Valio team as of 1 March 2022.
The agreement with Valio does not include other Gold&Green Foods operations and the Gold&Green Foods’ production site in Järvenpää. Paulig will continue Gold&Green Foods current operations and sell Gold&Green products under license from Valio in all markets until a potential phase out of the operations. The parties will explore options to enable the availability of selected products in Finland.
Gold&Green Foods will start co-operation negotiations according to the Act on Co-operation within Undertakings. The planned closure would take place later in 2022 and directly affect 69 employees in Gold&Green Foods. Other Paulig employees will not be affected by the negotiations.
Contact persons for media enquiries:
Communications Manager, Paulig
tel. +358 50 356 8359
Valio Mediadesk: tel. +358 10 381 2118, firstname.lastname@example.org