Karin has over 20 years’ experience from the Business-to-Business area. Her latest position was at Essity, as Customer Marketing Director Professional Hygiene. During her career she has been heading different positions within Out-of-Home (OOH). Karin’s responsibilities have included driving and developing innovations, defining customer marketing strategies as well as activating innovations and new concepts in the market. She has also had commercial responsibilities.
“We are very pleased to get Karin on board”, says Paula Backman, Chief Marketing Officer at Paulig. “Because of her experience and personality, I am confident that Karin will have a big contribution toward achieving our ambitious targets of becoming one of the fastest growing food and beverage companies in Europe and strengthen our position and offers in OOH. OOH is a very interesting channel for Paulig with a lot of potential to further grow and deliver valuable services.”
“I am very excited to start working with food and beverages and to experience a life full of flavours when joining Paulig! As a Swede, I am very familiar with several of the great brands in Paulig's portfolio and the "Taco Friday" is a given. I have also been very impressed to learn about not only the company's high focus when it comes to producing very high quality products, but also their very high standards and ambitions when it comes to sustainability. That ambition resonates well with me and my own values and I very much look forward to further exploring and developing the opportunities for Paulig in the Out-of-Home market,” says Karin.
For further information, please contact:
Nils Sjöberg, Communications Manager Sweden, Paulig
Tel.: +46 070-085 24 11