13.10.2021 Press release
The Finnish food tech company Gold&Green Foods is expanding beyond meat replacement category with their newly launched Gold&Green® Protein Ingredients, that help manufacturers meet the growing demand for plant-based foods both in savory and sweet applications. Gold&Green® Protein Granules and Protein Flakes are two new clean-label, plant-based protein formats that are made with the unique combination of just three naturally nutritious ingredients: oat bran, pea and fava bean protein. Protein Ingredients enable manufacturers to develop high protein plant-based foods with delicious texture and excellent nutritional values. Because of their excellent qualities and neutral flavor, Protein Granules and Flakes are suitable for endless types of foods and drinks. 

Already every third of Europeans are either vegan, vegetarian or flexitarians1 and the market value of plant protein products is estimated to triple globally by 20272As the plant-based category continues to grow, today’s health-conscious consumers are also interested more in clean label foods, as they become more aware about ingredient sourcing and product transparency 3,4. 

Whether targeting to flexitarians, vegans or those that fall somewhere in between, Gold&Green Foods helps manufacturers satisfy the booming demand for plant-based foods. Gold&Green® Protein Ingredients have been launched in two plant-based protein formats that are made from the unique combination ofoat bran, pea protein and faba bean protein. Made from only three carefully selected ingredients, Protein Flakes and Granules offer multiple application possibilities without using any additives. Not only are the Gold&Green® Protein Granules and Flakes rich in protein (52 g/100g), but they are also packed with fiber, potassium and iron and are low in saturated fat. 

“At Gold&Green Foods, our goal has always been to create a plant protein food that stands on its own. For us, healthy, naturally nutritious ingredients are the starting point of food development, which is why we’re excited to launch our Gold&Green® Protein Granules and Flakes,” says Maija Itkonen, Co-founder & Chief Innovation Officer of Gold&Green Foods and continues: 
“We know the demand for clean and sustainablfood is only going to increase and we are excited for the opportunity to partner with like-minded brands to create delicious food products that are good for both people and the planet.” 

The most versatile plant protein ingredient 

The Gold&Green® Protein Granules and Flakes have a mild, neutral flavor and delicious texture making them a versatile ingredient for endless types of foods and drinks, both in savory and sweet applications. Gold&Green® Protein Ingredients can be used to manufacture all kinds of nutritious plant-based meat alternatives and formed products such as burgers and ballsProtein Ingredients are shelf-stable, so they are also ideal for dry snacks such as protein bars and granolas as well as instant meals and packable foods. Due to their neutral tasteProtein Ingredients can even be used to enrich the nutritional level of bakery products and dairy alternatives. 

The nutritious, tasty and easily adoptable Gold&Green® Protein Ingredients have been developed to enable food operators and manufacturers to broaden their product portfolio in a fast and flexible way. Gold&Green® Protein Ingredients have already been used for example in Finland in a granola in  Foods’ dairy alternative products and in Beijing8 restaurant’s plant-based dumplings 

Annamari Jukkola, CEO of the Finnish oat dairy company  Foods, shares her thoughts about working with the Gold&Green® Protein Ingredients products: “We wanted to develop our product into a holistic snack. This was achieved in the great collaboration with Gold&Green Foods by designing a completely new part for our product. The granola made with Gold&Green® Protein Granules is not only tasty and a high-quality source of protein but it also has a delicious crispy texture. Additionally, we really value the possibility to collaborate with another company that shares our values and mission in building a more sustainable future of food with delicious oat-based products”. 


Statista 2020, Meat trends in Europe, Statista Dossier Plus on meat trends in Europe 
2 Statista 2021Global meat substitutes market size 2019-2017  
3 Euromonitor 2021, Clean Label: From Health to Transparency

4 IBM 2020Meet the 2020 consumers driving change 

For further information, please contact:
Laura Toppinen 
Communications Manager, Gold&Green Foods 
+358 40 620 7183 

About Gold&Green Foods 
Gold&Green Foods Ltd is a Finland-based company on a mission to change how people think about food.  Determined to bridge the gap between food, nutrition and sustainability, Gold&Green Foods is making delicious plant protein products from golden oats and green legumes. The heart of the business is the use of Nordic oats and a completely unique production process. The delicious plant protein favourites, Pulled Oats®Deli OatBites and Gold&Green® Protein Ingredients, are made from simple and naturally nutritious ingredients in Järvenpää, Finland. In addition to creating sustainable protein sourcesGold&Green Foods continuously works to ensure sustainable practices throughout its business. The Gold&Green factory in Järvenpää, Finland has been certified as Carbon Neutral since May 2021. Gold&Green Foods is part of Paulig group. Learn more at goldandgreenfoods.com. 

About Gold&Green® Protein Ingredients 
Meet our newcomers! Gold&Green® Protein Ingredients are a unique composition of three naturally nutritious ingredients: oat bran, pea and faba bean protein. Protein Ingredients enable manufacturers to develop high protein plant-based foods with delicious texture and excellent nutritional values. Because of their excellent qualities and neutral flavor, Gold&Green® Protein Granules and Flakes are suitable in multiple applications. They can be used in all kinds of meat alternatives and formed products, also in instant meals and packable foods. In addition to the meat alternative category, Protein Ingredients are ideal for dry snacks and granolas and provide nutrition and texture in sweet and savory bakery products and even dairy alternatives. Learn more: https://goldandgreenfoods.com/protein-ingredients/ 

About Paulig 
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig’s sales amounted to EUR 920 million in 2020. The company has over 2,000 passionate employees in 13 different countries working around the purpose For a life full of flavour. www.pauliggroup.com

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