25.5.2021 Press release
Christel Poncin has been appointed Category & Revenue Growth Director within Paulig's Customer Brands commercial team. She is located in Roeselare, Belgium.  


Christel Poncin has more than 25 years of experience working at major international Consumer Goods companies like Nielsen, Mondelez, PepsiCo and Danone where she leveraged analytical, customer and shopper centric skills to develop and implement business plans that bring value and competitive advantage. Over the past 7 years, she has worked as VP at Ontex.  

“We warmly welcome Christel to this new role. Christel brings a lot of experience in driving commercial transformation in competitive business environments. We truly believe that her insights and experience will allow us to further develop, improve and grow our Customer Brands business”, says Arnauld Demoulin, SVP or Business Area Customer Brands at Paulig.  

“I’ve been seduced by Paulig’s culture and entrepreneurial mindset. We have fantastic products, strong sustainability agenda, good values and great innovation pipeline. I’m really excited and looking forward to partnering with our customers and commercial teams in order to drive the category sales and the customer brands development to the next level,” says Christel Poncin. 


Christel Poncin holds a Master’s degree in Marketing and Economy from Louvain School of Management, in Belgium.  


Media contacts: 

Nele Boudrez
Communications Manager 
Tel. +32495738123
Email: Nele.Boudrez@paulig.com

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