Paulig is collaborating with HowGood, an independent research company with the world’s largest product sustainability database, to measure and improve the environmental impact of its product portfolio. The collaboration supports more sustainable choices for Paulig’s customers and consumers.
HowGood evaluates sustainability across eight metrics, supporting food and beverage companies to holistically assess the sustainability impact of products as well as calculate accurate product carbon footprints, comprehensive value chain emissions (Scope 3), and efficient pathways for carbon reduction.
Paulig’s Sustainability programme outlines bold ambitions set for 2030 based on the United Nations Sustainable Development Goals. One of the ambitions states that 70% of total sales shall come from products enabling health for people and planet by 2030. The company’s plans include also the ambition of reducing total greenhouse gas emissions (GHG) to net zero by 2045. The HowGood database has been an essential piece in Paulig's GHG accounting and follow-up of GHG targets, which requires emission data for a wide range of food raw materials from different parts of the world, such as green coffee, wheat, corn and spices.
Paulig is in the process of defining its planet-health framework, assessing the status of its portfolio, and has designed a decarbonization roadmap to reach its net-zero goals. Paulig has already evaluated its 100 top-selling products from the Santa Maria, Poco Loco, Paulig coffee, and customer brands, which has resulted in a holistic overview of the environmental footprint of its most important products sold in over 70 markets worldwide.
“I’m pleased that, thanks to HowGood’s scalable and streamlined Life-cycle Assessment (LCA) approach, we are making strong progress in providing transparent product data across multiple sustainability factors. This enables our consumers to make more informed and sustainable choices. By integrating science-based sustainability metrics into our offerings, we’re strengthening our commitment to climate action and making sustainability a natural part of everyday decisions", says Kaisa Lipponen, SVP Sustainability, HSE and Communications at Paulig.
“We have come one big step closer to understanding our portfolio’s sustainability performance and how to define our planetary health targets further. Further, it’s important for us to transparently showcase the sustainability impact of our big sellers and provide more detailed data to customers and consumers, which is more and more requested”, adds Karin Jonsson, Paulig’s Product Portfolio Sustainability Manager.
“Paulig stands out as a sustainability leader in the industry, focused not only on achieving their ambitious net zero target, but also on future-proofing their supply chain for critical issues like biodiversity and labour rights," says Joao Brites, Director of Growth and Innovation at HowGood. "It has been a pleasure to work with a team that is dedicated to sustainability, transparency, and constantly looking for ways to improve their impact.”
Throughout a long-term collaboration with HowGood, Paulig will be able to transparently showcase the sustainability performance of key products through data-driven, third-party verified communications in-store, online, in the menu or on-pack in the future. A similar approach has been implemented already for its Santa Maria Original Wheat Tortillas Medium package.