For a century and a half, Paulig has been part of people’s daily routines and shared moments around the table. From morning coffee rituals to weeknight dinners and celebratory meals, the company’s products have helped make flavours from near and far accessible to everyday cooks.
“Paulig’s story has always been about bringing flavour into everyday life. As we mark 150 years, we are both proud of our heritage and focused on the future, as we strive to become one of the fastest growing food and beverage companies in Europe and a sustainable frontrunner in the industry,” says Rolf Ladau, CEO of Paulig.
From coffee roastery to everyday food culture
Paulig’s roots trace back to its founder, Gustav Paulig, whose vision was to bring quality coffee to Finnish households at a time when coffee culture was only beginning to take shape in the Nordic countries.
Over generations, the company expanded alongside changing tastes and lifestyles, shaping popular food culture by introducing new flavours and cuisines. Today, Paulig operates in 13 countries and serves customers across Europe through a broad portfolio of food categories, representing around 70% of its revenue, including Tex Mex, Asian food, snacks, and spices, with a leading position in Tex Mex across Europe. Brands such as Santa Maria have helped establish food traditions that have become part of everyday life across Europe.
Still 100% family-owned, Paulig generates EUR 1.2 billion in annual revenue, with food at the core of the business.
“Paulig’s 150-year anniversary is a milestone we take great pride in. It reflects values that have guided the company from the start and remain essential today: having a long-term view, investing for growth, never compromising on quality, and caring for people, society and the planet. As owners, our responsibility is to protect these values and ensure we pass on a strong, more sustainable business to future generations,” says Christian Hallberg, Chair of the Paulig family Owners Council.
Bringing global flavours to local tables
Today, Paulig’s portfolio also includes well-known local brands such as Poco Loco in Belgium, Zanuy in Spain and Conimex in the Netherlands and Belgium. Alongside its own consumer brands, Paulig partners with retailers and industry customers through private label products, helping bring flavours to everyday meals in homes and restaurants across Europe.
The company continues to focus on understanding how people cook, eat and experience food, and how global influences become part of local food cultures.
Throughout 2026, Paulig will mark its 150th anniversary by reflecting on its journey from a Finnish family business to an international food and beverage company, while also looking ahead to the future of food culture. Anniversary activities will take place throughout the year, including a large-scale public celebration in Helsinki in June, as well as anniversary product launches and activation throughout the year.
For media inquiries, interviews, or more information about Paulig’s 150th anniversary celebrations, please contact:
Anu Rintala
Director, Corporate Communications & Brand at Paulig
anu.rintala@paulig.com
+358400325361
About Paulig
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides Tex Mex, snacks, coffees, world foods and spices. The company's brands include Santa Maria, Paulig, Conimex, Risenta, Poco Loco and Zanuy, among others. Paulig also manufactures products for its private label and industry customers. In 2024, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,700 employees in 13 different countries united by the purpose "For a life full of flavour". www.pauliggroup.com
