Together with Norway, Sweden is the biggest Tex Mex eating country outside Mexico. And as many as 40%* of the Swedish population state that they enjoy "Cozy Fridays" - typically including tacos - several times a week. At the same time, 23% state that they want to eat more vegetarian meals and almost 6 out of 10** already choose a vegetarian option at least once a week.
- Varying your diet with vegetarian alternatives is the new normal, rather than a trend. Through innovation and communications we want make it easier for the consumer to extend their repertoire of recipes but also help them eat more plant-based. At the same time, of course, it should always taste fantastic, says Niklas Larsson, Marketing Manager at Paulig in Sweden.
With beetroot and carrot, Santa Maria's new tortillas are given a naturally sweet and mild taste. Perfect for a green lunch or veggie tacos with the kids.
The Tex Mex meal could also easily be made greener with three new spice mixes, giving tacos a new dimension: one spice mix for enchiladas with chili bean and cheese, one for chili and lime tacos and one for bean and corn taco.
In addition, Santa Maria presents a Limited edition product in the form of Crispy Corn Tortilla Strips - crispy chips in a new dip-friendly format, easy to hold and dip in sauce without smudging. And they come with a brand new taste: Sweet Chili.
The new products will be available in stores in selected markets from end of August 2021.
* Den stora Fredagsmysrapporten Juni 2020 (Smakbox, 4000 respondenter)
** Food & Friends Matrapport 2020, Foresight Factory, Vegetarian & Vegan Trend 2021