The new line is expected to become operational by the end of 2026, in a present factory area in Berga (Barcelona) that is currently being adapted to meet production requirements. This decision allows Paulig to accelerate its market responsiveness by optimizing existing infrastructure without waiting for new developments.
“This investment in Spain not only increases our production capacity but also supports Paulig’s vision of being a shaper of popular food culture, as we continue to expand our Tex Mex offering in Europe”, says Rolf Ladau, CEO of Paulig.
Tex Mex: a strategic bet for the future
The rising international demand for World Food is reshaping consumer habits and opening up new growth opportunities for Paulig. This global trend, driven by the search for authentic flavors, international culinary experiences, and versatile everyday options, also reinforces Tex Mex as one of the company’s strategic pillars.
“In this context, the investment represents a firm step to reinforce Paulig’s leadership in this market. It promotes a more agile, innovative, and consumer-focused production model, grounded in sustainability and local integration” declares Rolf Ladau. The project also foresees the creation of 30 new jobs in the next 5 to 6 years, reinforcing Paulig’s role in the economic and social development of the area”.
Paulig currently employs around 350 people in Spain, and globally 2,400 people, with a turnover of EUR 1.2 billion. Around half of Paulig’s sales come from its Tex Mex business.
This investment is part of Paulig’s broader global strategy focused on expanding into high-growth markets such as Tex Mex and snacks, as well as entering new segments like Asian cuisine, following recent international acquisitions by the company.
Media contact:
Veronica Ballesteros
Communications Manager, Paulig Spain
+34618985618
veronica.ballesteros@paulig.com
About Paulig
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are anta Maria, Paulig, Conimex, Risenta, Poco Loco and Zanuy. Paulig also has a successful Customer Brands business containing value brands, private labels and industrial products. In 2024, the company’s sales amounted to approximately EUR 1,2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,400 passionate employees in 13 different countries working on our purpose For a life full of flavour.
