PINC - Paulig incubator for future innovations
How do culinary habits look like in five, ten or twenty years? What do we eat? When, how, where – and why?
Paulig sets sight on 2030 with the incubator for future innovations and ventures. PINC is a green-house for radical innovation in and around topics of the food industry. PINC will work both with innovation and investments in start-ups. PINC is located in the A House in Stockholm and the incubator will be led by Marika King, known in Sweden as a strategic business innovator and a book writer and columnist.
“This is truly an exciting milestone for us. In the ongoing fourth industrial revolution the pace of change is exponential. We have been around as a Nordic family-owned company for over 140 years. In order to ensure long-term growth and to be a part of reshaping the world of taste experiences, we see that we also need to aim for radical innovation to be able to extend - even disrupt - our business”, says Tina Andersson, SVP Strategy, Marketing & Innovations of Paulig.