Paulig to launch new site for passionate coffee enthusiasts

The Paulig Barista Institute’s new international coffee site Baristainstitute.com is the home of all coffee trends and the meeting place of star baristas, beginners and anyone in between. Published in English, the coffee site offers a wealth of coffee-related information, inspiration and blogs written by baristas.

The Paulig Barista Institute trains more than 3,000 baristas every year in Finland, Estonia, Latvia, Lithuania and Russia. The new English-language website will serve the passionate coffee connoisseurs and professionals from different countries.

“Coffee is a common denominator regardless of your culture. Baristainstitute.com is passionate but not deadly serious about coffee, just like the Paulig Barista Institute in general,” says Ulla Suoraniemi, Training Manager.

Baristas do much more than just make coffee. It is also a lifestyle. The job involves attending events, reading professional literature, engaging with friends and staying up to date with coffee trends.

“We at Paulig want to make sure that a barista’s job could be a path to professional advancement and amazing taste experiences. That’s why we keep offering new ideas and inspiration. We want to inspire coffee professionals to improve their barista skills. Our new coffee site is a response to this need, creating a virtual meeting place for all coffee professionals.”

Besides online, the Barista Institute also features training courses, barista competitions and other events. The Paulig Barista Institute trains coffee professionals at, for example, the Paulig Kulma coffee house, that is located in Helsinki on the corner of Aleksanterinkatu and Kluuvikatu. The Institute also organises barista courses for beginners.

New website complements the award-winning Barista magazine
The recently launched Baristainstitute.com is part of Paulig’s Barista magazine. Barista magazine underwent a complete facelift in 2016 and has since attracted great interest among professional readers. Barista was short-listed in and got an honourable mention in the trade and organisation magazine category at the Finnish Periodical Publishers' Association Edit competition on 23 March 2017. The layout of Barista also won the gold medal in the 2016 Folio: Eddie & Ozzie Awards competition in New York. Paulig publishes its content for baristas together with Otavamedia OMA. The language of Baristainstitute.com is English, but the Barista magazine continues to be published in Finnish.

More information:
Ulla Suoraniemi, Training Manager, Authorised SCAE Trainer, Paulig Barista Institute, tel. +358 40 681 5607

Pirjo Hästbacka, Communications Manager, Coffee division, Paulig Group, tel. +358 50 356 8359

Follow Barista Institute on social media:
Facebook: Baristainstitute
Instagram: @ Baristainstitute
#pauliginstituutti #baristainstitute

Paulig is a family-owned, international enterprise in the food industry that is noted for its high-quality brands and services. The company’s key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food. Our brands are Paulig, Santa Maria, Risenta, Gold&Green and Poco Loco. Paulig has 1,900 employees in 13 countries and its net sales were EUR 917 million in 2016. Read more at www.pauliggroup.com.

Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries, and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in the Vuosaari district of Helsinki in Finland and in Tver, Russia. The Vuosaari roastery produces some 100 million packets of coffee, or roughly 45 million kilos of coffee, each year. www.paulig.fi