Paulig and Finnkino to offer new coffee experiences for cinemagoers
Paulig has been Finnkino’s main partner for coffee products since the beginning of 2017. Paulig’s premium coffee points will be opened at Finnkino’s cinemas to supplement the customer experience with high-quality brewed coffee and espresso drinks of barista quality. The first coffee points were recently opened at Tennispalatsi and Kinopalatsi in Helsinki. More coffee points will be opened in Finnkino’s other locations around Finland.
“Finns consume more coffee than any other nation in the world. Surveys also show that coffee is a product associated with pampering yourself. For this reason, high-quality coffee and an enjoyable film are a perfect combination. Paulig’s coffee equipment and coffees will have central locations at Finnkino’s cinemas. This makes it easy for cinemagoers to grab a cup of coffee before or after the film. The selection includes familiar brewed coffees as well as trendy drinks, such as flat whites,” says Veli-Matti Korpinen, Field Sales Manager at Paulig.
Paulig’s strong insight into the development of the coffee market and Finnish consumers’ preferences convinced Finnkino to introduce the new concept.
“Paulig showed a strong willingness to develop the customer experience and the selection of delicacies at Finnkino’s cinemas. Even though popcorn, soft drinks and sweets are traditionally popular snacks sold at cinemas, many people are looking for alternatives. We believe that Finnkino and Paulig have succeeded in developing a coffee concept that meets our customers’ needs. We are very enthusiastic about our cooperation,” says Tapio Partanen, Sales Manager at Finnkino.
Recharge with high-quality coffee
In addition to state-of-the-art coffee equipment, Paulig’s coffee concept at Finnkino’s cinemas includes a selection of brewed coffees, such as Paulig Mundo Fair Trade and Organic, and espresso-based coffees, such as cappuccino, flat white, latte and espresso. Paulig’s coffee points have central locations at the cinemas. At Tennispalatsi coffee points are surrounded by seats and recharge points for mobile devices. The coffee points are self-service.
Pirjo Hästbacka, Communications Manager, Coffee division, Paulig Group, tel. +358 50 356 8359
Kalle Peltola, Head of Marketing and Sales, Finnkino Oy +358403593194
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in the Vuosaari district of Helsinki and Tver, Russia. The Vuosaari roastery produces some 100 million packages of coffee or roughly 45 million kilos of coffee per year. www.paulig.fi
Finnkino is the leading cinema chain in Finland, operating 14 cinemas at 11 locations across the country. In the year 2016, there were almost 6 million movie-goers in Finnkino’s theatres. Finnkino is also a film distributor. In the Baltic countries, Finnkino operates under the Forum Cinemas brand. Finnkino is part of the Nordic Cinema Group, which is the largest cinema operator in the Nordic and Baltic countries and is owned by Bridgepoint and Bonnier. NCG operates cinemas under four different brands in six markets: SF Bio in Sweden, SF Kino in Norway, Finnkino in Finland and Forum Cinemas in Estonia, Latvia and Lithuania. In January 2017, AMC, the leading American movie theatre company in the world, announced the purchase of NCG. The closing of the transaction is subject to confirmation from EU's competition authorities. www.finnkino.fi/eng