to reshape
the future
of taste

Located at the heart of Stockholm, PINC is a think-tank for radical innovation in and around the food industry. We are a green-house and catalyst for new ideas aiming to fuel business by exploring the future of great taste. As a satellite to food and beverage company Paulig, we look beyond everyday product development. What do culinary habits look like in five, ten or twenty years? What do we eat? When, how, where – and why?

How are we organized

Innovation projects



The Nordic challenger loved and valued for reshaping the world of pure taste experiences

Paulig’s vision is also ours.

We want to be loved and valued for our ability to reshape the world of pure taste experiences. Driven by our curiosity and imagination, we challenge conventional thinking and seek new ways for food and drink to simplify and enrich the lives of coming generations. It seems, the more advanced society becomes, the more we search for balance, well-being and a happy planet, which are great opportunities for collaborating with us to create solutions for a better tomorrow.

What is your focus area?

PINC operates within Taste, Health, Sustainability and Availability. Working with us means growing together and catching what’s unique and valuable rather than following the market. Enabling the birth of new products, concepts, services and brands not yet heard, seen or thought of.





  • Concepts
  • Products
  • Services
  • Collaborations
  • Brands
  • Experiences

PINC is an incubator building on more than 140 years of Paulig experience. A place for new thoughts, new perspectives and insights on food and drink. We already have inspiring projects running, but we would like to reach out and work together with more like-minded spirits. Contact Us.

Contact us, choose your subject:

Meet us in A-house at the heart of Stockholm

Östermalmsgatan 26A, 114 26 Stockholm

Marika King, Head of PINC

+46 72 999 3338