13.1.2016 Press release

It was a joke. But that did not stop Tex Mex and spice company Santa Maria from rejoicing when Hollywood’s new favourite diet was revealed. Across the globe, news spread that Jennifer Aniston and other celebrities had gone nuts about “The Taco Cleanse”.

During an interview with Yahoo food, Jennifer Aniston was asked about the hottest diet trend of the year (so far): “The Taco Cleanse”. The diet is strict; three meals a day, all of them tacos. After a bit of hesitation, Aniston seemed to embrace the concept.

- Of course we think that Aniston’s commitment to the taco-diet is great news. And even though we understood rather quickly that it was a joke, we rejoiced. The more tacos the better, right? says Eva Berglie, Communications Manager at Santa Maria.

The news item stemmed from the satirical and humorously written “The Taco Cleanse: The Tortilla-Based Diet Proven to Change Your Life”. The book was published in December and is already sold out on Amazon.com. In the book, four self-proclaimed “scientists” claim that the taco-diet is beneficial for, amongst other things, beard growth, fertility and chakras. “You will wake up with a newfound enthusiasm when you know you are having tacos for breakfast”, say the authors.

- Eating tacos three times a day is perhaps not a diet plan to recommend, but I actually think there is a lesson to be learnt from this. Being surrounded by a constant flow of diet-tips and advice on what is safe to eat and not, we risk missing out on the joy that food brings. Having a great dinner together creates a warm social setting and gives us time to connect with family and friends, without iPads and mobile apps. It’s a chance to let go of the stress of all do’s and don’ts, says Eva Berglie.

Aniston might not follow the taco-diet to the letter. However, the former star of Friends does seem to enjoy her Tex Mex and is regularly seen at the Marix Tex Mex Café in West Hollywood. “Taco Tuesday Night” is a popular weekly event at the restaurant.

13.1.2016