Jennifer Aniston’s new taco-diet praised by Santa Maria

It was a joke. But that did not stop Tex Mex and spice company Santa Maria from rejoicing when Hollywood’s new favourite diet was revealed. Across the globe, news spread that Jennifer Aniston and other celebrities had gone nuts about “The Taco Cleanse”.

During an interview with Yahoo food, Jennifer Aniston was asked about the hottest diet trend of the year (so far): “The Taco Cleanse”. The diet is strict; three meals a day, all of them tacos. After a bit of hesitation, Aniston seemed to embrace the concept.

- Of course we think that Aniston’s commitment to the taco-diet is great news. And even though we understood rather quickly that it was a joke, we rejoiced. The more tacos the better, right? says Eva Berglie, Communications Manager at Santa Maria.

The news item stemmed from the satirical and humorously written “The Taco Cleanse: The Tortilla-Based Diet Proven to Change Your Life”. The book was published in December and is already sold out on Amazon.com. In the book, four self-proclaimed “scientists” claim that the taco-diet is beneficial for, amongst other things, beard growth, fertility and chakras. “You will wake up with a newfound enthusiasm when you know you are having tacos for breakfast”, say the authors.

- Eating tacos three times a day is perhaps not a diet plan to recommend, but I actually think there is a lesson to be learnt from this. Being surrounded by a constant flow of diet-tips and advice on what is safe to eat and not, we risk missing out on the joy that food brings. Having a great dinner together creates a warm social setting and gives us time to connect with family and friends, without iPads and mobile apps. It’s a chance to let go of the stress of all do’s and don’ts, says Eva Berglie.

Aniston might not follow the taco-diet to the letter. However, the former star of Friends does seem to enjoy her Tex Mex and is regularly seen at the Marix Tex Mex Café in West Hollywood. “Taco Tuesday Night” is a popular weekly event at the restaurant.

 

 

 

 

 

 

Smart Coffee Cup Paulig Muki Displayed at Slush15 for the First Time

MUKI_3-colors_FRONT_web

In the past few years the Finnish startup event Slush has grown into one of Europe's most preeminent industry happenings. The international startup crowd gathers in Helsinki on November 11.-12. and the convention is expecting 15 000 attendees from over a hundred countries. Paulig Muki, a joint innovation project by Paulig and TBWA\Helsinki, is on display at Slush for the very first time.

What Paulig Muki?

Paulig Muki is a smart coffee cup that turns coffee drinking into a social experience. What makes the innovation smart is the e-Ink display integrated on the side of the cup and powered entirely by the thermal energy from hot coffee. The screen is connected via Bluetooth to an accompanying mobile application. You can use the app to control the screen content,and to send pictures to your friends Mukis. The content is updated on the screen each time you pour hot coffee into the cup. The thermal energy from one Muki is enough to update the content five to ten times. What's fun about the E-ink display is that the last picture will stay on it even if you run out of energy. In the future, Muki can be equipped with a variety of functionalities, like the NFC payment for instance.

Why Paulig Muki?

Drinking coffee has traditionally been a social experience. Paulig noticed that the social function of coffee had been losing ground amongst the younger generation, so they decided to do something about it. The smart cup was born out of two insights: the take away culture is still alive and kicking, and social media has an essential role in millenials' lives. Paulig Muki was born to bring these two phenomena together to turn each cup of coffee into a delightful, surprising, and social experience.

"Coffee has always powered us Finns, but we realized that there was more to it than just the caffeine buzz. We wanted to harness the thermal energy in an innovative way to make the act of drinking coffee that more entertaining.", explains Juha-Matti Raunio, the Vice President of TBWA\Helsinki.

"To us Paulig Muki has been a significant marketing investment, as well as a complete jump into the unknown. The journey began in March 2013 and it has been a long – and at times a bumpy – ride. However it has been gratifying to see how much interest Muki has generated both in Finland and internationally. Paulig aims to make every coffee moment unique – Muki fits this philosophy perfectly.", adds Karri Kauppila, the marketing director for the Paulig Coffee Division.

Paulig Muki is scheduled to enter the beta testing phase in January 2016. The sales will begin before the Summer, once the findings of the testing phase are implemented.

www.pauligmuki.com

 

For more information, contact:

Erica Liewendahl
Strategy Development Manager
Tel +358 9 3198 338
Mob +358 40 820 1732
erica.liewendahl@paulig.com

Karri Kauppila
Director, Marketing
Coffee Division of Paulig Group
Tel +358 9 319 8239
Mob +358 40 715 4343
karri.kauppila@paulig.com

Juha-Matti Raunio
Vice President, Head of Pilot
TBWA\Helsinki
+358 40 506 4000
juha-matti.raunio@tbwa.fi

At Paulig Group we are united in the quest of exploring great taste. We are a family-owned international company in the food industry; founded in 1876 and noted for our high-quality products in key sectors Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food. Our portfolio includes strong brands such as Paulig, Santa Maria and Risenta. The group has almost 2,000 employees in 13 countries and the net sales for 2014 were 867 million euros. www.pauliggroup.com

Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in the Vuosaari district of Helsinki and Tver, Russia. The Vuosaari roastery produces some 100 million packages of coffee or roughly 45 million kilos of coffee per year. www.paulig.fi

 

 

 

Risenta’s bean pasta won in daily consumer products gala

Risentas_bonpasta

Risenta received a respected prize with its bean pasta in the Swedish Daily Consumer Products Gala on Thursday September 24th.

According to the jury the product meets the expectations in Sweden. Bean pasta answers the essential question ”What do the Swedish people want to have on their plates in 2105?”.  Many people desire healthier food.  People who train a lot want to have more protein and less carbohydrate. Also the demand for gluten-free food is increasing. Bean pasta is the answer.

Risenta’s bean pasta combines the best characteristics of both beans and pasta. Bean pasta is high in protein, but it also has a lot of fibre and a little GI (slow carbohydrates which keep you full longer). Bean pasta is wholly ecological, has a similar consistency as fresh pasta and tastes very similar to the ”ordinary” pasta.

- In addition to many good and healthy characteristics, bean pasta tastes good and is similar to pasta. We are happy to be able to provide a good product with natural ingredients which everybody can eat. For this reason it is extremely nice to receive the prize with the jury’s statement that the bean pasta fulfils many persons’ expectations concerning healthier food. Now we hope that more consumers find the product. I want to thank the jury for the great honor, says Alex Tengvall, Risenta AB’s Managing Director.

Risenta’s bean pasta was launched in Sweden in 2014.

 

For more information please contact:

Lisa Tagesson, e-mail: lisa.tagesson@risenta.se tel: +46 8 586 275 12

 

About Risenta

Risenta is a Swedish company and a leading producer of healthy staple foods in Sweden. The company provides a large variety of foods, such as seeds, muesli, special flour, cereals, rice, beans, lentils, snack food, bean pasta, dried fruit and nuts. Established in 1940, Risenta is now in its third generation of family ownership. Since 2005, the head office and warehouse have been located in Sollentuna, Stockholm. www.risenta.se

 

About Paulig Group

At Paulig Group we are united in the quest of exploring great taste. We are a family-owned international company in the food industry; founded in 1876 and noted for our high-quality products in key sectors Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food. Our portfolio includes strong brands such as Paulig, Santa Maria and Risenta. The group has almost 2,000 employees in 13 countries and the net sales for 2014 were 867 million euros. www.pauliggroup.com

 

 

 

Paulig invests in renewable energy:

100 million packets of coffee now roasted with 100% Finnish biogas

Finland’s leading coffee company, Paulig, is reducing its carbon footprint. From August 2015, all Paulig coffee roasted in Vuosaari, Helsinki, has been made with 100% Finnish and renewable Gasum biogas. The company roasts an annual total of around 100 million packets of coffee for the domestic and export markets. The packaging of Paulig coffees roasted with clean energy can now also carry the biogas label communicating environmental responsibility. 

Paulig is the first Finnish coffee roaster to switch to 100% Finnish and renewable Gasum biogas at its roastery. This change will result in the annual carbon dioxide emissions from the Vuosaari roastery being cut by almost 2,700 tonnes – an amount corresponding to the annual emissions of around 1,300 gasoline-fueled cars. The source of energy used previously by the Vuosaari roastery was natural gas. Biogas is sold and delivered to Paulig by the electricity and new energy solutions provider Helen Ltd.

”Care for the environment is an important element in Paulig’s corporate responsibility work. This can already be seen in the operations of our Vuosaari roastery as energy-efficient processes, use of wind power and waste reductions. Our Vuosaari facility doesn't generate any mixed waste at all these days. Now we want to increase the use of renewable energies by roasting our coffee with biogas,” says Elisa Markula, Senior Vice President, Coffee Division, Paulig Group.

”It’s a great honor that 100% Finnish and renewable biogas is the trusted energy choice of Paulig in the manufacture of quality coffee products. Gasum biogas is a clean and responsible fuel that efficiently reduces the carbon footprint from energy consumption,” says Jani Arala, Gasum’s Business Development Manager for Biogas.

The packaging of Paulig products made with biogas can carry the biogas label. Launched in spring 2015, the biogas label communicates to consumers that the product was made responsibly with 100% Finnish and renewable energy.

Paulig’s Vuosaari roastery roasts a total of 45 million kilos or around 100 million packets of coffee every year. This is where products including Paulig’s best-known coffee products such as Juhla Mokka, Presidentti, Brazil and Paulig Mundo coffees are roasted.

Gasum biogas is produced from biodegradable waste, and natural gas customers can easy switch to this renewable and 100% Finnish alternative. Biogas is upgraded to make it equivalent to natural gas, so the switch to biogas can be made without additional investments in equipment. Biogas is sold to the industry, service providers, heat and power production, homes and restaurants using gas cookers, and for use as a road vehicle fuel. Biogas is a Finnish biofuel always made from fully renewable raw materials that is injected into the gas network from Espoo, Kouvola and Lahti, and next year also from the new Riihimäki biogas facility.

For further information please contact:

Seija Säynevirta, Corporate Responsibility Manager, Coffee Division, Paulig Group
Phone: +358 400 801854, seija.säynevirta(a)paulig.com

Jani Arala, Business Development Manager for Biogas, Gasum Oy
Phone: +358 44 0548 583, firstname.surname(a)gasum.fi

At the Paulig Group we are united in the quest of exploring great taste. We are a family-owned international company noted for our high-quality brands and services. Our key sectors are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food, and our portfolio includes strong brands such as Paulig, Santa Maria and Risenta. The Group has almost 2,000 employees in 13 countries, and its net sales for 2014 were €867 million. www.pauliggroup.com

The Coffee Division of the Paulig Group is the market leader in Finland and the Baltics, and in Russia it is the second largest supplier of roasted coffee. Paulig products and services are supplied to retailers, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland Paulig’s best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee drink Paulig Frezza and the cocoa beverage Paulig Tazza. Among the most popular products in the Russian and Baltic markets are the Paulig President and Paulig Classic blends and Paulig espresso products. The company’s coffee roasteries are located in Vuosaari, Helsinki, Finland, and Tver, Russia. The Vuosaari roastery produces an annual total of around 100 million packets or around 45 million kilos of coffee. www.paulig.fi

Gasum is a Finnish expert in natural energy gases (natural gas and biogas). It imports natural gas to Finland, upgrades biogas, and transmits and delivers these for a broad range of uses in energy production, industry, homes, and land and maritime transport. Gasum develops the Finnish and Nordic energy infrastructure by investing in the liquefied natural gas (LNG) business, biogas business and transport services. Gasum is the leading supplier of biogas in Finland. It injects biogas into the gas network from Espoo, Kouvola and Lahti. Cleanly with natural energy gases. www.gasum.com

 

 

 

Paulig Group makes donations to help in the refugee crisis

Paulig Group makes two donations to support the work among refugees in the current refugee crisis situation. Our donations are made to the Red Cross and the Save the Children organisation. Each organisation has received 5 000 EUR during this week.

We have decided make a donation to the Disaster Relief Fund which will enable the Red Cross to respond to aid needs quickly and efficiently. We have also a long-term co-operation with the Save the Children organisation and we have decided make a donation to this organisation as well.  The Save the Children organisation says that they aim to help children and their families along the way from the war zone until to the final asylum location.

 

 

Niklas Truedsson to lead Risenta

niklas_truedsson_lowNiklas Truedsson has been appointed Head of Division for the Paulig Group’s Naturally Healthy Food Division and Managing Director of Risenta AB, with effect from the beginning of October. Risenta is the leading producer of healthy staple foods in Sweden, and the company’s turnover has grown rapidly over the last few years. Risenta’s products are also sold in Finland today. Since February 2015, Risenta has been part of the Finnish family-owned Paulig Group.

Niklas Truedsson has extensive experience in fast moving consumer goods and strong brands, having served in a number of senior positions at Unilever in the Nordic region and internationally, most recently as country manager for Unilever Sweden.

“It is a privilege to start leading a business like Risenta in the Paulig Group,” says Truedsson. “I’m both humbled and excited about continuing this growth story with our customers.”

Niklas Truedsson will also be a member of the Paulig Group’s Management Team. He will start on 12 October 2015 and will be based in Stockholm.

Communications:

Anita Laxén, VP Communications, Paulig Group
tel. +358 40 770 0873, anita.laxen(at)paulig.com

****

At Paulig Group we are united in the quest of exploring great taste.  Paulig Group’s business is divided into four divisions: Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food. Our portfolio includes strong brands such as Paulig, Santa Maria and Risenta. The Group has almost 2,000 employees in 13 countries and the net sales for 2014 were 867 million euros. www.pauliggroup.com

Risenta is a Swedish company and a leading producer of healthy foods in Sweden. The company provides a large variety of foods, such as seeds, muesli, special flour, cereals, rice, beans, lentils, snack food, bean pasta, dried fruit and nuts. Risenta is established in 1940. Since 2005, the head office and warehouse have been located in Sollentuna, Stockholm. www.risenta.se

 

 

 

Paulig joins Society’s commitment to sustainable development

Paulig wants to support society’s sustainable development commitment “the Finland we want by 2050” with two commitments. With the first we aim to favor the use of local renewable energy and job creation in Finland. With the second Paulig commits to support coffee farmers’ adaptation to the challenges of climate change. 

commitment

This vision and the eight objectives defined to make it a reality by 2050 fit very well with Paulig values and our work in corporate responsibility. "We want to celebrate the European sustainable development week by publishing now two of our long-term commitments to sustainability”, says Elisa Markula, Managing Director of Paulig Group Coffee Division.

Our commitments

1. Paulig commits to grow the portion of renewable energy use by changing from natural gas to biogas in coffee roasting in Vuosaari roastery and by exploring opportunities to use renewable fuel sources for the car fleet of Paulig Professional.”

One of the focus areas for Paulig corporate responsibility work is caring for the environment. This can be seen in action in many ways in the Vuosaari roastery from energy efficient process design and constant drive for waste reduction to the use of wind powered electricity. Mixed waste is no longer generated at all from our operations. We are committed to continuous improvement in our environmental performance and therefore want to take the next steps to further improve our operations.

2. Paulig commits to continue as a key contributor to coffee & climate initiative that seeks to enable coffee farmers’ communities to improve climate change resilience and to increase their adaptive capacity.

Climate change is already posing clear challenges for traditional coffee growing regions and livelihoods of coffee farmers and their communities. Paulig is a founding member of Coffee & Climate initiative that aims to provide information and tools for adaptation of coffee growing to the challenges posed by climate change. Started in 2010 the initiative has developed tools, built knowledge and local networks in pilot projects in Vietnam, Tanzania, Trifinio (Guatemala, Honduras, El Salvador) and Brasil. The initiative has now reached a point of maturity where it is ready for upscaling of the efforts.

Actions matter

“With these commitments Paulig wants to contribute to the sustainability of global supply chains, support coffee growers communities and secure enjoyable coffee moments for all the coffee lovers for a long time to come. Creating sustainable development requires decisive actions on international, national and local level. It is great that Finland has taken a leadership role in this work internationally by creating this Society’s sustainable development model that can bring concrete results”, concludes Elisa Markula.

More information:

Society’s commitment to sustainable development
Society’s Commitment to Sustainability received an enthusiastic welcome at the UN
Coffee & Climate initiative
Coffee & Climate - video

More information:

Elisa Markula, Senior Vice President and MD, Coffee Division of Paulig Group, elisa.markula@paulig.com

Leena Miettinen, Corporate Responsibility Manager, Paulig Group, leena.miettinen@paulig.com, tel. +358 9 319 8364

 

 

We support the victims of the Nepal earthquake through the Red Cross

Paulig Group donates 5,000 EUR to Red Cross Disaster Relief Fund which helps those afflicted by the earthquake in Nepal. The collected funds are used for emergency relief and acquisition of materials for people who have lost their homes.

A massive earthquake shook Nepal a couple of weeks ago and another devastating earthquake hit Nepal again yesterday. The country is today in a big need of international help.

 

 

 

Expedition Arcada – Students conquer a mountain with Santa Maria in the backpack

arcada

Combine motivation, will-power and conviction and great things can be achieved! To prove this Arcada University of Applied Sciences and 45 students join forces with adventurer Patrick “Pata” Degerman and the Swedish wheelchair athlete Aron Anderson in May 2015. The goal is to scale a 300 meter tall, perfectly vertical mountain wall in La Grave, France, after months of preparations in Helsinki, Finland.

Not only is the expedition learning by doing at its best, which one of Arcada’s goals as an educational institution. The expedition is an extensive development project which spurs new ways of thinking regarding innovations and entrepreneurship, supports the participants’ professional and personal development and offers excellent opportunities for networking. The expedition gives all parts involved the opportunity to stand out and to test and develop new products, methods and concepts. The climbing expedition takes place 7 - 15 May 2015 in La Grave.

Paulig Group is one of the sponsors on the adventure and has sent a number of Santa Maria products with the expedition. You can follow the adventure through the Expedition Arcada webb site, Facebook and Twitter – among others. Watch out for pictures and videos from the cooking during the expedition as the team aims for the mountain wall and explores the taste of Santa Maria.

For more information and moments from the expedition see http://expeditionarcada.fi/index.html in English, Swedish or French.

 

 

Harri Pulli new Board member of Paulig Ltd

Paulig Ltd’s Annual General Meeting was held on 23 April in Helsinki. The meeting elected Harri Pulli as a new member of the Board of Directors as Vice chairman Eero Heliövaara, who has been a member of the Board since 2009, had chosen to resign.

Harri Pulli has a background in economics and business management. He has worked in senior positions in Kuusakoski Ltd, Baltic Beverages Holding AB and Fazer. He is currently the CFO of Gestamp Hardtech AB.

Harri Pulli is born in 1960 and he is a trained economist from the University of Stockholm. He lives in Finland.

The other Board members continue in their positions and they are: Mikael Aru (Chairman), Mathias Bergman, Christian Hallberg, Christian Köhler, Jon Sundén and Sanna Suvanto Harsaae (elected vice chairman). Robin Hallberg continues as a board observer. Berndt Heikel continues as the board secretary.