Pulled oats enters the big league
Paulig and Gold&Green Foods form a partnership
Pulled oats, the sensational food innovation from Finland, is taking another leap forward as the food company Paulig acquires the majority ownership stake (51%) of the manufacturer, Gold&Green Foods. The partners have ambitious goals: to meet the high demand in Finland and establish pulled oats as an internationally successful product.
Gold&Green Foods and Paulig Group signed an extensive agreement on August 31st 2016 to further accelerate the production capacity for pulled oats and to launch the commercialisation of the innovation in the international market.
Pulled oats is a “perfect protein” meat alternative made from oats, faba beans and peas by shearing. It’s able to challenge meat products both in terms of nutritional value, texture, mouthfeel and flavour. Pulled oats contains as much as 30% protein and has a superior amino acid composition, ie. the quality of the protein. Furthermore, it is rich in beta-glucan, the oat fibre that has many proven health effects to heart health and digestion. The product was invented by the Gold&Green team and is protected with patent applications and trademarks.
“The astounding demand for our product has been a pleasant surprise. The partnership with Paulig provides us with the resources and competence to increase the production of pulled oats in Finland and abroad. We are both thrilled to create the prerequisites for this Finnish innovation to conquer the world”, says Maija Itkonen, the Managing Director of Gold&Green Foods.
Paulig’s participation in the development of this business is a natural continuation for the Group’s strong investment in so-called natural and healthy foods in recent years.
“People are more and more conscious of their eating habits. We are convinced that the popularity of the pulled oats will only increase,” says Jaana Tuominen, Paulig Group’s CEO. “We are very excited that the founders of Gold&Green Foods want to build the future together with us.”
Entrepreneur-driven business also in the future
Gold&Green Foods will continue as an entrepreneur-driven and independent unit also after the acquisition. With the announced partnership Gold&Green Foods gains more resources to speed up the growth and development of the business.
“We have more than doubled the capacity in three months and the demand has increased in line with this. At its heart Gold&Green Foods is a technology company that develops innovative products based on the research data produced by its team and with the help of user-oriented design processes. Paulig appreciates our approach and believes in the modern innovation process. This deal helps us speed up the production, so that our experts can also focus on the development work”, says Maija Itkonen.
Further information available from
Managing Director, Gold&Green Foods
Tel. +358 44 059 3313
CEO, Paulig Group
Tel. +358 9 319 8330
Head of Communications, Paulig Group
Tel. +358 40 77 00 873
About Gold&Green Foods
Gold&Green Foods was founded by Maija Itkonen, Reetta Kivelä and Zhongqing Jiang in 2015. Its aim is to develop innovative, ecological and healthy foods from oats and legumes. Its business idea is based on clean Nordic oats and a unique production method. Read more at www.goldandgreenfoods.com
Paulig is a family-owned, international enterprise in the food industry that is noted for its high-quality brands and services. The company’s key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food, and its strong brands such as Paulig, Santa Maria and Risenta and are known in many countries. Paulig has 1,900 employees in 13 countries and its net sales were EUR 905 million in 2015. Read more at www.pauliggroup.com
Limited edition of the new smart coffee cup Paulig Muki now available
Paulig launches the highly-anticipated Muki, which is the world’s first smart coffee cup. Muki has a screen powered by the thermal energy of the coffee, and it is possible to download pictures onto this screen with a mobile application. A limited edition of Muki cups will now be available through Paulig's online shop within the EU.
Paulig Muki has been developed based on two insights: Muki combines the take away culture and social media – thus making every coffee moment exciting. Muki is a smart cup as it has an integrated e-Ink display that is powered entirely by the thermal energy of the coffee. The screen is connected via Bluetooth to an accompanying mobile application, and friends with the Muki cup can send pictures to each other. The content is only updated on the screen when hot coffee is poured into the Muki cup.
“Muki has been a big investment for us and a complete leap into the unknown. It’s been great to see how much interest Muki has generated. Our aim is to make every coffee moment unique and Muki is perfectly suited to this philosophy,” says Karri Kauppila, Marketing Director for Paulig Group’s Coffee division.
To begin with, only a limited number of these Muki cups will be available through Paulig’s online shop within the EU. The price for one Paulig Muki is 59 euros and the smart coffee cup is available in three different colours.
More information about Paulig Muki (including the Muki video): www.pauligshop.com
Coffee division, Paulig Group
Mob +358 40 715 4343
Coffee division, Paulig Group
Tel: 050 356 8 359
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries, and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in the Vuosaari district of Helsinki in Finland and in Tver, Russia. The Vuosaari roastery produces about 100 million packets of coffee, or about 45 million kilos of coffee, each year. www.paulig.fi
Lilli and Axel got to taste marketing in the world of coffee
Lilli Hakanpää and Axel Röhr have been working at Paulig as trainees in the Next Generation Marketing Trainee program for the past three months.
The program gives the marketing professionals of tomorrow a unique opportunity to dive into the world of Finnish top marketers.
During the trainee period Lilli and Axel have been working with the launch and internal marketing of a new trend tool.
Have a look at Lilli’s and Axel’s thoughts: What have they experienced while working here?
Paulig and Fuchs have updated the shareholder agreement
Since 2000 Paulig Group is a minority shareholder in the German company Fuchs Gewürze Gruppe. Fuchs is a spice and ethnic food company known for brands such as Fuchs and Ostmann.
Paulig Group and Mr Dieter Fuchs, founder and CEO of Fuchs, have negotiated and signed a new version of the shareholder agreement from 2000. The now signed agreement does not change our shareholding in Fuchs, but it does define who are permitted shareholders in Fuchs.
Paulig has filed for a so called joint control with competition authorities. This because according to the renewed agreement, the parties together decide on major business questions, such as strategy and major investments. There are no other practical implications related to the joint control.
Facts about Fuchs:
Net Sales: 515 MEUR
Shareholders: Dieter Fuchs Stiftung, Dieter Fuchs, Paulig Ltd (26,13 %)
Communications: VP, Communications Anita Laxén, +358 40 77 00 873, firstname.lastname@example.org
Tina Andersson to lead Strategy & Growth within Paulig Group
Tina Andersson has been appointed Senior Vice President for the newly established Strategy & Growth function within Paulig Group.
Tina Andersson has an extensive experience in fast moving consumer goods and strong brands, having served in a number of senior sales, marketing and innovation positions at Mars Inc, Campell’s Nordic, Findus and Hilding Anders International among others. She joins Paulig Group from the position as head of the business area Consumer and Corporate Marketing at Duni AB. She has studied economics and accounting at the university in Lund.
Within Paulig Group the position as Senior Vice President for Strategy & Growth is new and it is established to support the group in reaching its growth targets. The ambition is to secure the long-term development of the business and the offering.
“In my mind Paulig Group is truly an interesting company with strong brands such as Santa Maria, Paulig and Risenta in the portfolio. I really look forward to developing the business further together with the team”, says Tina Andersson.
Paulig Group’s key offering include coffee, spices, food concepts and naturally healthy food. The company was founded by Gustav Paulig in the heart of Helsinki, Finland, in 1876. Today – 140 years later – it is still owned by the descendants of Gustav. Paulig Group has operations in 13 European countries and sells its products in more than 60 countries.
Tina Andersson will be a member of the Paulig Group Management Team and report to CEO Jaana Tuominen. She will start in her new role September 1st 2016 and she will be based in Sweden.
For further information:
Anita Laxén, Director, Communications, +358 40 770 0873, email@example.com
About Paulig Group
At Paulig Group, we are united in the quest of Exploring Great Taste. We are a family-owned, international company in the food industry and noted for our high-quality brands and services. Our key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food, and our strong brands include Paulig, Santa Maria and Risenta. The Group has about 1,900 employees in 13 countries and the net sales for 2015 were 905 million euros. www.pauliggroup.com
Paulig to open Kulma, coffee experiences in the heart of Helsinki
Paulig will open Kulma in late summer on Aleksanterinkatu in the centre of Helsinki. Located in the Kluuvi shopping centre, it will include a café, coffee store, micro roastery and a Barista Institute. With Kulma Paulig is returning to its roots: Gustav Paulig started his business right around the corner on Fabianinkatu exactly 140 years ago.
“We want to offer people enjoyable coffee experiences and give them an opportunity to learn about the world of coffee,” says Teemu Tommila, Project Manager. “In the Barista Institute we will train our customers to become coffee professionals and help consumers to discover new dimensions in coffee.”
There will be a strong aroma of coffee at the corner of Aleksanterinkatu and Kluuvikatu because the coffee for the café and the shop will be roasted store on site. All coffee for Paulig Kulma will be selected and bought in small batches solely for Kulma’s needs – this will enable us to try out the best varieties of coffee in our roasts, our coffee products and the café’s offering in a versatile way. Kulma will also serve breakfast and lunch.
“Paulig Kulma will allow us to listen to consumers’ opinions and wishes, and learn from them. We will also be able to display our coffee expertise to our guests,” Teemu Tommila says.
Kulma will be Paulig Coffee’s flagship
The new centre will also commemorate Paulig’s 140th anniversary. Gustav Paulig opened his shop for imported goods on Fabianinkatu 10 in 1876. His selection included coffee, tea, spices, dried fruit, nuts and brandy.
“You could say that we are now opening a Paulig Coffee’s flagship in the centre of Helsinki. We are not planning to expand into the café business otherwise, however,” Teemu Tommila says.
Also related events will be offered at Paulig Kulma, including performances by baristas and art exhibitions. Kulma is planned in cooperation with BOND Creative Agency. Currently key personnel are being recruited. The planned opening of Paulig Kulma will take place in August 2016.
Teemu Tommila, Project Manager, Paulig Kulma, +358 40 587 0755, firstname.lastname@example.org
Piia Puska, Communications Manager, +358 40 738 6086, email@example.com
At Paulig Group, we are united in the quest of Exploring Great Taste. We are a family-owned, international enterprise in the food industry and noted for our high-quality brands and services. Our key divisions are Coffee, World Foods & Flavouring, Snack Food and Naturally Healthy Food, and our strong brands include Paulig, Santa Maria and Risenta. The Group has about 1,900 employees in 13 countries and the net sales for 2015 were 905 million euros. www.pauliggroup.com
Paulig Group’s Coffee division is the market leader in Finland and the Baltic countries and in Russia it is the second-biggest supplier of roasted coffee. Paulig supplies its products and services to the retail trade, the HoReCa sector and workplaces through the Paulig Professional business unit. In Finland, Paulig's best-known brand products include Juhla Mokka, Presidentti, Paulig Brazil and Paulig Mundo as well as the coffee beverage Paulig Frezza and the drinking chocolate beverage Paulig Tazza. The most popular products on the Russian and Baltic markets are the Presidentti and Paulig Classic coffees and Paulig espresso products. The company's coffee roasteries are located in Finland in the Vuosaari district of Helsinki and in Tolkkinen, and in Tver, Russia. www.paulig.fi
Eduard Paulig appointed as new Board member at Paulig Ltd
Paulig Ltd's Annual General Meeting (AGM) was held in Helsinki on 21 April. The AGM appointed Eduard Paulig as a new member of the Board. He replaces Mathias Bergman, who has been a Board member since 2013.
Eduard Paulig's background is in investment and business management. He has held managerial duties in companies such as Handelsbanken, Ålandsbanken and Paulig. He is currently the Managing Director of Oy The English Tearoom Ab.
Eduard Paulig was born in 1962, and he has a Master’s degree in Economics from the University of Helsinki. He lives in Finland.
The AGM also appointed Joachim Borgström as a Board Observer.
The Chairman of the Board, Mikael Aru, was re-elected by the AGM. The other board members are: Christian Hallberg, Christian Köhler, Harri Pulli, Jon Sundén and Sanna Suvanto-Harsaae (Vice-Chairwoman). Berndt Heikel will continue as the Secretary of the Board of Directors.
Year 2015 was successful for the 140-year-old Paulig
Year 2015 was an eventful and profitable year for Paulig Group. For the first time in the company’s history, net sales exceeded EUR 900 million. All our divisions attained or exceeded their set targets.
During the year the Group acquired Risenta AB that now forms the new Naturally Healthy Food division. The Industrial Flavouring division was sold to Solina Group. Paulig Group now sets focus on its consumer products and food services business.
Consolidated 2015 figures
- Net sales were EUR 905.2 million (867.0)
- Operating profit was EUR 63.6 million (73.7), or 7.0 per cent (8.5) of the net sales
- Net profit for the year increased to EUR 86.7 million (46.8), including the profit from the sale of the Industrial Flavouring division that took place in April 2015
- Equity ratio improved to 73.9 per cent (71.2)
- There were 1 890 employees at year end (1 951)
In 2015 Paulig Group’s net sales were EUR 905.2 million (867.0), an increase of 4.4 per cent on 2014. The net sales figure is not fully comparable to the previous year’s figure due to the changes that took place in the Group structure. When only the divisions that were part of the Group during both full financial years are included, net sales grew 5.7 per cent.
Good performance by all divisions
- The Coffee division’s net sales increased to EUR 346.3 million (319,0) and its total sales volume grew by 4 per cent on the previous year.
- Net sales for the World Foods & Flavouring division were EUR 307.8 million, which was in line with the previous year.
- The Snack Food division's net sales were EUR 218.9 million (203.1), which is an increase of 7.8 per cent compared with the previous year.
- The Naturally Healthy Food division's net sales were EUR 31.1 million, which is an increase of 21 per cent compared with the previous year.
Tastes from around the world for 140 years
Exciting flavours from around the world are now high on consumers' wish list. Paulig has ever since the company was founded by Gustav Paulig in 1876 offered people the exotic flavours from the world's various corners. The range 140 years ago included among others coffee, tea, spices, dried fruit and brandy. The Group's master brands Paulig, Santa Maria and Risenta all have a long history in the market.
Currently, 59 per cent of Paulig Group’s sales are in the Nordic countries and 41 per cent are in other markets. Our goal is for 60 per cent of sales to take place outside the Nordic countries in 2020, without compromising our strong Nordic position in coffee, spices, international food concepts and naturally healthy food.
“I am often asked which of our categories I think will develop strongest in the future. We regard this question in a different way though – I am convinced that great taste will never go out of fashion or become untrendy. What matters in the end is how we manage to develop with the times. Together with our owners we have already set our sights on the next 140 years – so you can say that we really are planning for the long term”, says CEO Jaana Tuominen.
See Paulig Group's Annual Report at www.pauliggroup.com
CEO Jaana Tuominen, tel. +358 9 319 8330
VP Communications Anita Laxén, tel. +358 40 770 0873, firstname.lastname@example.org
BUILT BOLD: Tom of Finland Coffee by Robert Paulig Roastery
Robert Paulig Roastery is honored to announce the release of an exclusive collection of coffee paying tribute to one of Finland’s most renowned cultural icons, and world’s influential artists, Tom of Finland (Touko Laaksonen, Finnish, 1920-1991). Released as part of Robert Paulig’s Art Roast coffee series, the collection follows its successful line of flavored coffees featuring artist Tove Jansson’s Moomin characters.
Developed in partnership with Tom of Finland Foundation, the line is comprised of two selections, ground or whole coffee beans, each packaged and available in four different packaging designs featuring drawings by the artist. Dubbed “BUILT BOLD” and “HEAVY DUTY”, the coffee’s dark roast flavour is representative of the allure of TOM’s Men; unapologetic, self-aware and boastfully proud. With an intriguing blend of Arabica beans, the taste is dominated by Mexican flavors, mixed with Brazilian and Colombian notes and nuanced with an intriguing nutty tone. All Robert Paulig Roastery coffees are slow roasted in small batches, for enhanced body and taste.
The line is a continuation of the unprecedented shift in perceptions of the visual iconographies that shape our domestic lives. Coffee, a product that has inherently been marketed to appeal to the nuclear family, has now found a place to manifest universal respect, tolerance and equal rights.
“Tom of Finland is truly an art and pop culture icon. His masculine characters are a celebration of tolerance and joie de vivre, capturing the hearts of everyone at Robert Paulig Roastery”,explains Juhani Oranen, President of Robert Paulig Roastery.
With the Art Roast series, Robert Paulig Roastery wants to inspire everyone to expand on the experience of drinking coffee. “For us Finns, coffee is almost sacred, and we often go for familiar and safe products,” says Oranen. “We encourage you to turn your coffee drinking into an adventure, and take TOM’s Men along with you for the ride”.
“To be able to see the work Tom of Finland, key protagonist for sexual liberation and human rights, in the aisles of supermarkets and department stores can be life changing, and we hope it will influence the younger generation to embrace all personal identity”, says Durk Dehner, cofounder and president of Tom of Finland Foundation.
The Tom of Finland coffee will debut in Finland, at Kesko’s retail stores and also soon at the Robert Paulig Roastery’s online store (www.robertpaulig.fi ). The coffee will also be available at Kunsthalle Helsinki in conjunction with the upcoming exhibition Tom of Finland, running from 7th of May to 7th of August, 2016.
About Robert Paulig Roastery
Founded in 1987, Robert Paulig Roastery is a small, coffee roastery operating in the village of Tolkkinen in Porvoo, Finland. It roasts its coffee beans with a slow roast method, which brings out the most subtle flavours of the coffee and ensures an exceptional coffee experience. An uncompromised appreciation for coffee is maintained throughout the production process, from the carefully selected raw beans to the brewed cup. Robert Paulig Roastery’s products include Watsa coffees, flavoured coffees, single estate coffees and the Art Roast coffee series.
About Tom of Finland
(Touko Laaksonen, Finnish 1920-1991), is the creator of some of the most iconic and readily recognizable imagery of post-war gay culture and is regarded as one of the 20th century’s most influential artists. He produced thousands of images beginning in the 1940s, robbing straight homophobic culture of its most virile and masculine archetypes (bikers, hoodlums, lumberjacks, cops, cowboys, and sailors) and recasting them through deft skill and imagination - unapologetic, self-aware, and boastfully proud.
Tom of Finland Foundation
Established in 1984 by Durk Dehner and Touko Laaksonen, a.k.a. Tom of Finland, Tom of Finland Foundation offers a safe haven for all erotic art and continues to educate the public as to its cultural merits and by promoting healthier, more tolerant attitudes about sexuality. The Foundation, in addition to Tom of Finland’s erotic art, maintains and archives a growing collection of images by other artists to complement existing works by Tom of Finland.
Juhani Oranen, Managing Director, Robert Paulig Roastery
email@example.com; +358 400 454048
Jennifer Aniston’s new taco-diet praised by Santa Maria
It was a joke. But that did not stop Tex Mex and spice company Santa Maria from rejoicing when Hollywood’s new favourite diet was revealed. Across the globe, news spread that Jennifer Aniston and other celebrities had gone nuts about “The Taco Cleanse”.
During an interview with Yahoo food, Jennifer Aniston was asked about the hottest diet trend of the year (so far): “The Taco Cleanse”. The diet is strict; three meals a day, all of them tacos. After a bit of hesitation, Aniston seemed to embrace the concept.
- Of course we think that Aniston’s commitment to the taco-diet is great news. And even though we understood rather quickly that it was a joke, we rejoiced. The more tacos the better, right? says Eva Berglie, Communications Manager at Santa Maria.
The news item stemmed from the satirical and humorously written “The Taco Cleanse: The Tortilla-Based Diet Proven to Change Your Life”. The book was published in December and is already sold out on Amazon.com. In the book, four self-proclaimed “scientists” claim that the taco-diet is beneficial for, amongst other things, beard growth, fertility and chakras. “You will wake up with a newfound enthusiasm when you know you are having tacos for breakfast”, say the authors.
- Eating tacos three times a day is perhaps not a diet plan to recommend, but I actually think there is a lesson to be learnt from this. Being surrounded by a constant flow of diet-tips and advice on what is safe to eat and not, we risk missing out on the joy that food brings. Having a great dinner together creates a warm social setting and gives us time to connect with family and friends, without iPads and mobile apps. It’s a chance to let go of the stress of all do’s and don’ts, says Eva Berglie.
Aniston might not follow the taco-diet to the letter. However, the former star of Friends does seem to enjoy her Tex Mex and is regularly seen at the Marix Tex Mex Café in West Hollywood. “Taco Tuesday Night” is a popular weekly event at the restaurant.