Our core message and hand-written tagline covers the entire scope of our business. It’s our compass in all daily and long-term operations. It is also a manifestation of the inspiration, passion and commitment that drives our company forward.

Our mission:
Exploring Great Taste

Our vision:
The Nordic challenger loved and valued for reshaping the world of pure taste experiences.

Our values

Stay curious

  • We look for new insights about the habits and lives of our consumers
  • We continuously seek and explore great flavours and tastes
  • We embrace innovation and an entrepreneurial spirit
  • We have the courage to challenge and to seek new answers

Strive for excellence

  • We are target-oriented and aim for results in everything we do
  • We value quality in every aspect of our profession and business
  • We are proactive, fast, and push ourselves towards continuous improvement
  • We have a genuine commitment to a sustainable way of working

Grow together

  • We build long-term partnerships with our customers and other stakeholders
  • We encourage diversity because it helps us to achieve more
  • We lead by personal example and empower our people to grow
  • We approach challenges as a team because together we bring more perspectives